Greetings Today (GT) is part of the Lema Publishing family of businessto business magazines, which includes industry-leading titles such asGifts Today, Toys 'n' Playthings, Tableware International, Nursery Todayand Licensing Today Worldwide.
The UK greeting card market is widely recognised to be worth around £1.7 billion at retail* and is a very British success story. Many thousands of new card designs are created every year and many millions of cards sold throughout the country. Today, GT is one of the largest circulation magazines for the UK's greetings card industry with over 6,231 recipients every issue**
Lema Publishing has been publishing GT in its present guise for over 13 years and it has become essential reading for everyone involved in the greetings card industry, both here and internationally. We speak directly to independent card retailers and multiple store operators as well as publishers, designers and artists. We also look more generally at paper products and stationery in addition to greetings cards. Every issue we discuss what's really making waves in the greetings industry and help inform our readers with new ideas and business-building editorial. Whether it's latest designs, new retail initiatives or industry personalities - you can find it all in the pages of GT.
Prior to becoming an independent industry magazine, Lema published the official Greeting Card Association's (GCA) magazine, simply entitled: 'Greetings' - so we've been at the forefront of the industry during its most significant period of growth. GT is published 11 times a year (with a combined November/December magazine).
* Source: Greeting Card Association
**Confirmed by the Audit Bureau of Circulation (ABC) Circulation Certificate July 2011 to June 2012
About Lema Publishing
Lema Publishing Ltd was established in 1981 by toy trade publishing veteran, Malcolm Naish. His first launch was Toys ‘n’ Playthings magazine, which quickly became a must-read trade publication for the UK toy industry. Now, three decades later, Toys 'n Playthings is still going strong and is a brand leader in its sector.
Fast forward to 2011 and Lema now has nine b2b titles in its portfolio and Malcolm is still helping drive the business forward.
In 1989 Gifts Today was launched against the two established gift titles, both of which ceased trading within two years. In 2009 'Gifts' celebrated the twentieth anniversary of its launch.
As regular exhibitors at the Harrogate Christmas & Gift show each January, Lema spotted a niche for Christmas decorations and outdoor lighting and in 1990 launched Christmas in January. Published just twice a year it is the only UK trade magazine covering this specialist market.
In May 1997 Nursery Today was launched as a specialist read for the baby product market. It has grown to become a leader in its field.
Following the publication of a special one-off party title in 1999 to celebrate the turn of the century, Lema decided to launch Party Party as a specialist magazine for the party and fancy dress industry. Now a brand leader in this niche market the title continues to highlight all that’s good in the party market and is published bi-monthly.
2007 saw Lema Publishing acquire three new titles. Tableware International’ – a title with a history of over 130 years, which was first published in 1877 as the ‘Pottery Gazette’.
Licensing Today Worldwide was acquired from the Galleon Group Plc. and covers the world of character and brand licensing. Published four times a year it is an international title that keeps readers up-to-date with the fast moving world of licensing.
Also acquired with LTW was the annual publication: Art Buyer, which is read by both providers and buyers of licensed artwork for all manner of products.
‘Picture Business’ was the last title to be acquired by the company from Emap plc and is read by art galleries and art framing shops primarily within the UK. Published six times a year.
All of our titles circulate primarily to retail store operators including, the major buyers within those industries. Our key titles are members of the Audit Bureau of Circulation.