Circulation Information

For the fourth successive year Greetings Today is the UK’s most widely read Greetings business publication.

Greetings Today - 6,431 readers (ABC audit May 2009)
Progressive Greetings - 4,826 (ABC audit June 2008).

Maintaining the largest circulation of quality buyers and decision-makers is at the heart of Greetings Today strategy for generating the best possible response mechanism for advertisers.

The UK marketplace for greetings cards remains heavily reliant on the independent retail sector and our circulation reflects that fact as well as covering buyers in the multiple retailers and major grocers.

GT’s circulation is officially monitored by the Audit Bureau of Circulation (ABC).

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About the ABC

Owned by the media industry, ABC independently verifies and reports on media performance, providing a major trading currency for media owners and buyers across print, events, digital and evolving platforms.

What does ABC measure?

ABC provides detailed circulation, distribution, attendance, traffic and related data across a broad range of media platforms including:

• National, regional and free newspapers
• Consumer and B2B magazines
• Consumer and trade exhibitions
• Digital media such as web, email, video and audio, podcasts, databases, directories, adserving etc.

All ABC data is prepared to independent, industry-agreed standards. This provides comparability, trust and facilitates efficient trading.
ABC has two roles within the media industry:

Firstly it sets and maintains the Reporting Standards via the coordination of the Reporting Standards Groups.

Secondly it audits media owners' claims to check that the data is compliant to these industry-agreed standards.
The Reporting Standards are the industry-agreed rules by which ABC data is prepared and reported by media owners.