John Charlton joins Amscan
Fresh from adding International Greetings to his list of interests, former chief executive of UKG, John Charlton has joined party giant, Amscan as chairman of its UK division.
Amscan International is claimed to be the world’s leading designer, manufacturer and distributor of party products serving more than 40,000 retailers globally. The company, with bases in the US, Canada, Mexico, Australia, Hong Kong, Japan, Germany and Milton Keynes in the UK, supplies 40,000 individual items from balloons and banners to tableware, costumes and gifts.
The 63-year-old Charlton has joined the company with a pledge to boost its 'E' factor.
“I believe I can help bring more excitement, energy and excellence to what is the leading player in the global party market,” said the new non-executive director.
“I met the executive team of Amscan in the UK at this year’s Spring Fair and when they explained their planned initiatives I was both impressed and excited.”
Charlton will be working with Amscan’s International Senior Vice-President Mark Ashcroft to rapidly expand and develop the party category in the UK, Australia, South Africa and Europe.
Additionally he will work with the management team of Amscan UK to further develop the company’s new “Pride, Passion, Party” sports initiative which was launched this summer ahead of the World Cup and also to explore new go-to-market strategies.
The Briton has a wealth of experience in the gift and greeting card sectors having been Executive Vice-President of American Greetings Inc and also Chief Executive of UK Greetings.
Jim Harrison, Chief Operating Officer of Amscan Holdings Inc, welcomed the appointment saying: “John has a knowledge and understanding of retailers in international markets that is unique. We believe this will allow us to more aggressively ramp up our international operations.
“He also brings a wealth of management expertise that, when coupled with our existing executive team in the UK, will be able to deliver new and exciting programmes for retailers.”
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