Hallmark boss celebrates centenary in Bradford
Don Hall, Hallmark chief executive and grandson of the founder, visited Bradford in April to celebrate the centenary of the greetings giant.
His visit came at a time when Hallmark in Bradford is nearing completion of a reorganisation of its £12m warehouse and distribution centre at Dudley Hill.
Ian Stuart, Bradford-based president of Hallmark International, said following investment in the latest technology, the logistics of the warehouse were being revised to improve throughput of the 30,000 cards-a-hour handled there.
He said: “We are now reorganising the distribution centre to improve efficiency and put us in an even better position to grasp new opportunities.”
The distribution centre is on a 17-acre site on Dawson Lane, alongside Hallmark’s printing works.
Don Hall (right) meanwhile, gave a speech to Hallmark workers at Bradford and blew out candles on a celebratory cake. He later attended a dinner at Hollins Hall Hotel, Baildon, to present awards to retailers.
Mr Hal said its operations here remained central to its business success. He said: “We’re still celebrating our decision to come to Bradford.
“It is fantastic to be able to celebrate our 100th birthday in the UK with the employees who have all contributed to our success. Our UK operations are a significant part of Hallmark International. The UK is an extremely influential and growing market for us so it was great to be immersed in the innovative work going on here.
“Our business has adapted to the changing needs of our customers over the past 100 years. It is an exciting time for us as we look to the future, continue to innovate and offer our customers new ways to share their feelings.”