Clinton plans Christmas PR push

Clinton Cards is planning a pre-Christmas PR blitz to drive footfall and sales in its 800 UK stores.

The retailer has appointed PR agency, Speed, after a six-way pitch for the Christmas campaign. 

Working alongside sister agency, Branded, brought in to review brand strategy, Speed will oversee a national print, broadcast and online campaign.

The campaign will be based on the concept that ‘it’s the little things that people do at Christmas that make all the difference’.

Helen Beavis, Speed director, commented: "Advances in technology have gone some way to taking the sentiment out of card-giving and this should not be underestimated, especially during the season of goodwill.  Our job will be to remind people of why Clinton Cards is still the destination for cards and gifts at Christmas."

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