Tatty Teddy taps into iPhone
Carte Blanche greetings has signed an agreement to deliver mobile contents for Tatty Teddy and develop a new card sender application for the iPhone.
Northampton-based InfoMedia Services, will be developing the Me to You Card Sender as the first in a new series of apps to be launched that will cater for all major occasions in the calendar. These will include 10 favourite Me to You e-cards that users will be able to send as many times as they wish.
A trial version will be released to give users the chance to try the product for free before they purchase the premium, fully functioned version, which will cost £1.79. Updates for the app will add new features and there are plans to develop for other platforms such as Android.
Under the agreement, InfoMedia will also distribute static and animated Me to You content such as wallpapers, screensavers and themes to UK mobile operators.
Jocasta Kelsey, marketing manager, Carte Blanche Greetings said: ‘The Me to You Card Sending app is a way of sending a beautifully illustrated card when you’re on the move, while still communicating love and friendship. Indeed Tatty Teddy is the perfect character to seize the moment and show someone you care. We’re delighted to be taking Tatty Teddy mobile, and we look forward to an exciting partnership with InfoMedia as we continue to build our brand through leading-edge technologies.”
Michael Tomlins, managing director, InfoMedia Services said: “InfoMedia is really excited to be teaming up with Carte Blanche to bring the internationally recognised character of Tatty Teddy to the iPhone and beyond. InfoMedia has devised a broad strategy to maximise the reach and engagement of Me to You via the mobile for millions of fans worldwide. This will deliver real, long-term value to Carte Blanche.
“We predict that sending e-cards will continue to grow and become absorbed into modern communication. As handset functionality and network capabilities continue to evolve, the ability to customise these cards, making them more personal, will only increase.
“As a result, mobile apps like the Me to You Card Sender will capitalise on impulse moments and to extend the reach of brands beyond the high street or desktop. The potential new incremental revenue streams this opens up are really exciting.”
Simon Kay, Business Development Manager of AT New Media said: “Carte Blanche Greetings has been a fantastic example of how to engage our company as a specialist rights licensing agency, assisting Carte Blanche to realise the potential of Me To You in the ever-expanding interactive media applications market.
“This project is the first of many under development which will bring Tatty Teddy into the age of connected interactivity. Carte Blanche has taken a proactive, strategic licensing approach to the digital media market.”
About InfoMedia Services
InfoMedia is a full service mobile agency specialising in the deployment of bespoke interactive mobile services for brands and organisations to develop a new communications channel with their customers. Since 2002 the company's focus on mobile has created a dedicated team with a broad experience in the diverse and ever changing world of mobile entertainment, the mobile internet and mobile marketing. Privately owned InfoMedia has always been at the forefront of the mobile industry, delivering services to blue chip organisations such as Tesco, Virgin Media and Manchester United using proprietary technology and platforms.
About Carte Blanche Greetings
Founded in 1987, Carte Blanche Greetings Ltd is a global character brand company based in Chichester, West Sussex. Its broad portfolio of brands includes Me to You, My Blue Nose Friends and Violent Veg. Me to You was created in 1995 and Tatty Teddy - the endearing character behind the brand - became an instant hit. Over 70 million Me to You plush bears have been sold since 1995. Tatty Teddy appears on a wide range of Me to You products including greetings cards, plush, clothing, jewellery and collectable figurines. metoyou.com, has received nearly 800,000 site visits and 7.9 million page views since January 1st this year. For more information visit: www.carteblanchegreetings.com