Card Connection expands its range
Card Connection, the greeting card publisher and franchising arm of UK Greetings, has expanded its capability following a computer upgrade to offer the largest range of greetings cards in the franchised distribution market.
A recent IT upgrade at the Card Connection head office has allowed the company access to a vast array of imagery through a design library which has been set up exclusively for them to develop their greetings portfolio.
“Using the latest Mac equipment and software we have been able to create new and innovative greeting card designs, expanding and enhancing our range,” explains Andrew Cutler, Sales and Franchise Director of Card Connection.
“Card Connection already has one of the largest ranges of greetings cards available in the franchised distribution market. These exciting technological developments will benefit our franchisees and valued retail customers by allowing them to display unrivalled selections of quality greeting cards to suit any occasion and demographic.”
“Up until now it has only been possible to use specific imagery,” explains Senior Creative Manager, Kelly Courtenay. “Now our designers have been trained to use new elements which we can access easily via the new IT system. This gives us massive scope and flexibility to further enhance our offering.”