UK Greetings ousts Hallmark at Asda
UK Greetings has been appointed by Asda to manage its supply chain and merchandising service for greetings cards.
The contract was previously held by Hallmark. But a strategic review by Asda, incorporating elements such as planning, merchandising and distribution has seen the business switched to UKG as of June 2011.
A spokesperson for UKG said: "We look forward to supporting Asda on the next phase of their strategy to deliver an extensive change in customer proposition and the realisation of ambitious growth plans."
A statement from Hallmark said: Hallmark Cards will continue to supply ASDA as a leading card publisher and we are dedicated to a long term and fruitful relationship with this major UK retailer.
We are committed to helping to manage a smooth transition keeping the interests of consumers and colleagues at the front of our minds throughout.