Stationery gets moving
Launch success turns day into a week
EVER wished a great time could last a week – well, that just what’s happened with National Stationery Day.
The organisers today announced today that next year’s event will run for a week following the hugely-successful launch on April 24.
It was mentioned on the Ken Bruce, Steve Wright and Simon Mayo shows on BBC Radio 2 and even trended on Twitter.
“The level of publicity generated by National Stationery Day and the way in which consumers and retailers got involved exceeded anything we could have hoped for” said organiser Chris Leonard-Morgan.
“National Stationery Week will provide more opportunity to raise stationery’s profile and highlight the importance of putting pen to paper, and will also provide increased sales opportunities for retailers.”
National Stationery Day is organised by the London Stationery Show which was held on April 24 and 25 at the Business Design Centre in London and was voted the “best yet” by visitors and exhibitors.
Visitor numbers were up on the previous year and included Selfridges, The Pen Shop, WHSmith, Tesco, Card Factory, Ryman, John Lewis, Coleman's, Wilkinson, Scribbler, Fenwick, Harrods, Bentalls, Webster's Pen Shops, Staples, The Range, Blott and Osborne's Stationers.
This year’s exhibition had more than 150 different suppliers on 82 stands with almost all showing new products. Over half the exhibitors were new to the show, with 15 overseas stands.
“I have been exhibiting at the show since it first started and I can honestly say that this year’s was the best yet” commented Tim Dymond of West Design Products.
National Stationery Week will run between April 22-28 next year with the London Stationery Show at the Business Design Centre on April 22 and 23.