Greetings Today magazine, giving you the bigger picture

Thumbs up for TOYW

Pile of post proves success of GCA’s campaign to create wave of love and caring


THIS pile of post is proof that greetings cards really do raise spirits as young Neve found herself opening letters from all over the UK and as far afield as Canada, the US, Iceland, and France thanks to Thinking Of You Week.

Elaine Coles, MD of the Country House Gift Company, organised a Facebook campaign to brighten up life for the 13-year-old leukaemia patient, the daughter of her PA Gemma Zaire, and saved them all up for Neve to open on Tuesday.
The appeal was part of the second Greeting Card Association campaign to create a wave of love, caring and happiness through encouraging people to send a card a day in the week up to Sunday (September 27).
“Neve was overwhelmed,” Elaine said, “and completely gobsmacked to thing of people sending her cards from all these places. The photos show just some of the cards and presents. She loves them all.
“She was having her own fundraising day for CLIC Sargent, the cancer charity for children, on Tuesday so opened some and the stories of other people’s lives that have been affected by this disease are inspiring – there were lovely cards from card companies too.
“I hadn’t been able to give Neve the cards until Tuesday due to hospital visits and chemotheraply. Neve is going to take some of the cards with her on the hospital days now to keep her mind off what is actually happening.”
Neve is pictured with some of her cards, mum Gemma and sisters Ella and Faith.
Retailers, publishers, suppliers and the public joined in the TOYW campaign, with staff at UK Greetings (pictured below) joining in by posting 565 cards – that’s enough to put smiles on the faces of 51 football teams or the entire population of Vatican City.
UKG PR & Digital Media Manager Jessica Bumby said: “Thinking Of You Week continued to work its magic across the nation. During this time UK Greetings was a hub of activity as people embraced the wonderful initiative, showing that traditional card sending is as popular as ever.
“Staff were invited to select a free greetings card from pop-up stands across all sites, and were encouraged to use special postage-paid Thinking Of You Week post boxes. It wasn’t just mantelpieces across the country being adorned with pretty hand-written post, as cards sent to simply raise a smile were seen popping up on desks from colleagues too.
“UK Greetings were proud to be part of the magic that touches so many people during Thinking of You Week.”

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