Greetings Today magazine, giving you the bigger picture

Card Shop back to winning ways

Delight for Chris and Alison as public vote puts their store in Cardiff’s top 10


KNOWN as the City Of Arcades, Cardiff have just held a public vote to find the top 10 shops in the traditional shopping areas and The Card Shop are very proud to have made the list.

With no less than seven of the beautiful arcades there was some stiff competition and Chris Manship, who runs the store in Dominions Arcade with wife Alison, said: “It’s absolutely brilliant, we’re so pleased!
“We’ve been a family business since 1980 and have been in the same arcade since then in Cardiff.
“Every shop in the seven arcades had the chance to enter and they just had to get the most votes. We came 10th but to be honest I don’t mind that, we’re still in the top 10.
“There’s a record shop that opened in 1894, a YouTube tattooist, and others that meant the top six places were already taken, so it was a case of getting one of the other four places and we had several hundred votes.”
And proving the timeless appeal of both the city’s arcades and greetings and stationery, The Card Shop were joined on the top 10 list by Pen And Paper in the Royal Arcade, run by Wendy and Philip Bottrill.
With customer service their stand-out feature, Chris and Alison are over the moon with the public’s vote of confidence, especially since the past four years have been difficult due to the redevelopment of Dominions Arcade, which is the city’s newest and smallest having been constructed in 1921.
“It’s absolutely transformed the arcade,” Chris added, “but it’s been a difficult time getting here. For the last couple of years we’ve struggled while they built a hotel – Marco Pierre White has a restaurant there – they told us it was only going to be nine months but it took 3½ years. We’re just getting back to normal.
“People love the arcades. It’s amazing to be included in the top 10 stores. The campaign has been great for highlighting the fantastic businesses out there and we’re keen to keep the momentum going.”
Now the family are looking forward to seeing their store advertised on buses around Cardiff, Arriva Wales trains and the city’s flagpoles as well as appearing on the website and in Cardiff Life magazine – with a video to be filmed in the shop tomorrow, Wednesday, August 21.
Chris said: “We sell locally-produced Welsh cards, a lot of Cherry Orchard and other major publishers, we do balloons for parties and we’re surrounded by offices so there’s a lot of sorry you’re leaving, goodbye and good luck designs.
“But the most important thing is customer service. We help the customers write the cards and can write them for them, we get a lot of feedback about how good our customer service is.
“In the picture are our son Joseph and Amiee our 16-year-old who’s helping in the shop over the summer holidays.
“She wanted to do it, she actually enjoys meeting customers and writing cards, it’s great to see these things going down the generations, she loves the customer service side.”

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