Greetings Today magazine, giving you the bigger picture

Thx but no thx!

Clintons’ research shows people still want handwritten thank you notes


SAYING thank you is still the done thing for gifts – but Clintons’ research shows almost half of people would rather not receive any thanks than get one digitally.

And the timing of a thank you is also important, according to the survey on behalf of the national greetings and gift retailers, 14 days marks the maximum timeframe for polite thanks, after which the value diminishes rapidly.
More than 70 per cent of the respondents to their online poll last week specified the notes should be sent within 14 days or less after a gift has been received.
One respondent said: “Call me a traditionalist, but an emoticon thumb from my nephew doesn’t spell thanks to me. I don’t expect gratitude for gifts at all, but I’d rather not be thanked that be sent a thumbs up via text.”
Respondents were divided on the best expression of thanks, with 34 per cent saying they were most happy with a call or thanks in person while 41 per cent preferred a short letter or card and the remaining 25 per cent said they’d be happy with an email or text.
Few children today write traditional thank you notes, with under 10 per cent of parents actively asking their children to write something by hand.
Tim Fairs, a director at Clintons, said: “I think we’ll see a resurgence of the traditional thank you note. For many people, the time and effort reflected in the thank you itself is very important. In other words, for anything more than a quick favour ‘omg thx so mch’ is unlikely to cut it.
“There is a direct correlation between the ease of sending a message and the impact it has. Texts and tweets are a button press away yet they’re commonplace. While most inboxes and mobile devices are brimming with unread messages, a physical handwritten note will often leave a significant impression.”

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