Clintons steps up social media support
Clinton Cards is doing more to market its brand by appointing integrated PR, search and social media agency, Punch Communications, to handle the management of its social media profiles on both Facebook and Twitter.
The greeting card and gift retailer aims to increase the number of fans and followers on the two largest social networks and also to intensify engagement with supporters of the company, which possesses shops in over 800 high street locations under the Clinton and Birthdays brands.
Acquisitions and interactions on Facebook and Twitter have increased significantly since Punch's appointment in December.
Clintons currently has 2296 followers on Twitter, behind Paperchase with 2949 and ahead of Scribbler with 900. On Facebook, Clintons is leading with 11,216 fans while Paperchase has 10,544 fans and Scribbler 1083.
Claire Bates, PR and social media manager at Clinton Cards, said: "On meeting the Punch team, their ideas and enthusiasm really stood out for us and they understand the need to inspire dialogue within the social networks to make a difference. Clinton Cards is about celebration, whatever the occasion, and we aim to bring a smile to people's faces; we are therefore delivering this through our social media campaigns and hope to bring a little bit of fun to our customers and social supporters each day."
Pete Goold, managing director at social media, PR and SEO agency, Punch, added: "Punch is very proud to be working with such a great consumer brand, which, having been founded in 1968, is a familiar face on high streets up and down the country. Although acquisition is still important in the social arena, engaging with fans and followers and encouraging interaction to build brand-fan loyalty is our aim to achieve return on investment in what is an increasingly competitive environment."
Clinton Cards offers the most extensive range of quality greetings cards, gift dressing and plush merchandise among UK retailers. This is especially so at seasonal times such as Valentine's Day, Mother's Day, Father's Day, Christmas and Easter. Clinton's has taken the lead in offering cards for numerous other occasions such as the UK Patron Saints' Days as well as festivals and New Year celebrations of other religions and nationalities.
Like /ClintonCards on Facebook and follow @ClintonCards on Twitter to keep up to date with the latest news, offers and competitions from the greeting card brand.
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